WWE
2008 - Overall recovering from 2007 Chris Benoit fallout
2007 - Strong year driving by international tours, e commerce
2006 The WWE's strategy appears to both combine the best of the new era with the best of the old guard and living legends. Overall that is a smart strategy, as the public and media want to see the big names that they are familiar with, and at this same time, new talent and starts need developing.
2005
2004
2003
WWE sees return of WWF mainstays like Hogan and Piper. More world tours. Australian tour in July 2003.
2002
World Wrestling Entertainment
WWF TO CHANGE NAME TO WWE
The World Wrestling Federation has begun
the process of changing their brand identity from the World Wrestling
Federation to World Wrestling Entertainment.
The change comes as the company loses a lawsuit in England over copyright infringement. The World Worldlife Fund brought forth the lawsuit after the company failed to live up to an agreement reached in 1994. This allowed the company to use the initials WWF.
Changes will continue for some time as they have been using the World Wrestling Federation name since the early 1980's when they shortened the name from the World Wide Wrestling Federation.
More will develop over the next few days and weeks as the company goes more public with changes to it's image.
Fore more news on the WWE see Media Man Australia and the official WWE website
